Using The News Cycle for Valuable Customer Insight


The news cycle has become a critical part of our world today. According to customer insight from The Media Insight Project, nearly half of Americans have signed up for news alerts on their devices and 78 percent of smartphone users turn to their devices to stay updated on the latest headlines and developments.

Additionally, about two thirds of American adults report getting their news from social media at least occasionally. People today have become accustomed to getting news updates regularly when they want them.

When it comes to building your business’s presence online, this rapid news cycle can also provide a powerful source of attention and interest. Customers want to know what is going on in your niche, and becoming a regular source of information for them can help brands build recognition and reputation. Using The News Cycle for Valuable Customer Insight

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